Business Features
Stories about the college's departments, centers, units, and community.
FAU's AMA Secures Honorable Mention for Sustainability Campaign in Case Competition
FAU's American Marketing Association (AMA) student team continues to excel at the annual AMA Collegiate Case Competition, earning an Honorable Mention out of the 74 schools competing.
Beyond the Textbook: Students Glean Insights from Guest Economic Experts
Classes in the Department of Economics have been anything but monotonous this semester. Distinguished economic experts shared practical insights with students. The guest speakers, whose expertise span numerous sectors, focused on real-world applications, providing valuable lessons beyond theoretical concepts.
Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign
In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.
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