Newsroom Listing - Eileen Acello
Florida Atlantic’s AMA Students Cross Coasts for Growth, Connection, and Inspiration
Traveling with our American Marketing Association’s Co-Presidents, Liv Silamba and Zoey Clarke to the 7th Annual Women in Business Summit (WIB) at California State University, Chico, was a highly rewarding experience for both the students and for me as their advisor.
From Farm to Fork: A Food Marketing Journey Through Ireland
Florida Atlantic business students embarked on an unforgettable journey to the enchanting Emerald Isle of Ireland for a three-week Food Marketing Study Tour: From the Farm (Ocean) to the Fork.
Cheesy Triumphs: A Taste of Success in Retail Management Class
Retail Marketing class gives students a taste of real-world experience in solving marketing challenges with local company, I Heart Mac and Cheese.
Listen Up: Marketing Students Learn First-hand About the Power of Social Listening for Brands
As a college marketing instructor at Florida Atlantic, I always aim to make learning engaging and relevant to the real world. When an assignment engages a $1.4 Billion company, like Liquid Death, I know our FAU marketing program and our students are hitting the mark!
Florida Atlantic Advertising Students Shine in Lemon Lime Soda Campaign
In a semester filled with creativity, innovation, and real-world challenges, Florida Atlantic students showcased their advertising prowess in a collaborative company/ class project. Spearheaded by Abby Hoover, ECOM Sales Manager for PepsiCo’s Starry brand, students took on the challenge of creating an advertising campaign for the newly launched Starry Lemon Lime Soda.
Crossing Coasts: Florida Atlantic Marketing Students Attend Summit in California
As the faculty advisor to the Florida Atlantic University American Marketing Association (AMA), I had the privilege of accompanying our students on an unforgettable journey. On November 3, 2024, I ventured with our Co-Presidents and Senior Marketing students, Hannah Garner and Allison Todd, across the country to Northern California, where we were welcomed at a captivating event—the 6th Annual Women in Business Summit.